Hayden Rahim
Meet Hayden Rahim. As a self-taught artist, she has quickly made her mark in the industry by combining her artistic skills with a professional approach. This episode explores Hayden's journey, her specialised methods, and the exceptional client experience she delivers.
A Journey of Transformation
Inspired by beauty influencers like Michelle Phan and Shaaanxo, Hayden harnessed her spare time while working as a physiotherapist to learn makeup techniques from online tutorials; but Hayden's entry into full time makeup artistry began during a time of global pause. Transitioning from physiotherapy to the beauty industry wasn’t easy. Hayden faced challenges in redefining her identity and building a brand. By blending her professional background with her personality, she carved a unique space in the beauty sector. Her authenticity resonates with clients, creating strong connections.
The Art of Client Preparation
For Hayden, the client experience starts long before the makeup brush touches the skin. She employs comprehensive prep sheets and conducts detailed consultations. For example, she spends 30 minutes discussing each client's preferences, color theories, and individual styles. This personalised approach elevates each session, making clients feel valued and understood.
Selling a Lifestyle
Hayden is committed to creating a lifestyle, not just a makeup application. Her services include custom-made eyelash extensions and specialised facial hair removal techniques. Alongside these unique offerings, she educates clients on makeup trends and products, improving their knowledge and confidence. In doing so, she justifies her premium pricing — 75% of luxury beauty service users express willingness to pay more for added value.
Fueling Business Growth Through Word of Mouth
Recommendations are key in the beauty industry, and Hayden has thrived through word-of-mouth referrals. By prioritising an inclusive approach, she creates a welcoming environment for all clients. Hayden actively champions inclusivity. By representing various backgrounds and identities, she challenges traditional beauty standards while enhancing her artistry.
Understanding Client Motivations
Understanding client motivations is crucial. Hayden digs deep to uncover what clients seek — whether it's a glamorous look for an event or a complete transformation for a photoshoot. By aligning her offerings with their desires, she effectively fulfills individual aspirations.
Client Inspiration and Value
Ultimately, Hayden draws inspiration from her clients. Their stories and transformations fuel her creativity. As she grows her brand, she remains dedicated to providing valuable experiences that validate her pricing. By focusing on empowering clients rather than just enhancing appearances, she fosters meaningful experiences that resonate long after the makeup has been removed.
Hayden Rahim's story from physiotherapist to accomplished makeup artist and hairstylist is a powerful reminder of following one’s passion. By prioritising the client experience, emphasising authenticity, and fostering inclusivity, she has created a remarkable niche in the beauty industry. Contact Hayden
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